A 10-Point Plan for Professionals (Without Being Overwhelmed)

Get to Know Jack Halfon

Jack Halfon, born in Harare, Zimbabwe is a South African entrepreneur. He is predominantly popular as the founder of a micro-lending institution known as Atlas finance. He has molded Atlas finance into a model of ethics, customer service, and responsibility. He began this business as a small business in Johannesburg, and it has since grown into one of the biggest microlending institutions in Johannesburg that has over 170 branches in South Africa. Despite the vastness of his business, he has never lost the essence of the qualities that matter the most to his clients which are integrity and a desire to see his clients get what they need. This is why his business has been able to lend to more than two million people since the beginning of his firm in 1994. For Jack, his clients are like the members of his family. His company, Atlas Finance Ltd, provides loans of an amount of 8,000 rand or less to customers who may need to pay for family expenses, hospital bills, tuition for school, transportation costs and other debts. Halfon and his workers at Atlas Finance ensure it is possible for those who reside in several South African cities like Johannesburg, Durban Pretoria, Soweto, Cape Town along with other major cities to meet their daily expenses.

Jack Halfon went through numerous challenges as he tried to establish his business, and thus he understands the difficulties that most of his clients go through. He endured several challenges and setbacks before his business could pick up. He finally became a successful entrepreneur in the South African microfinance sector providing help to those who find themselves experiencing similar problems although, in fact, he began his business conglomerate with only 300 rand. This has made him a philanthropist, giving back to the people around him to assist the poor in society. Through his philanthropic actions, he hopes to inspire the next generation of entrepreneurs. He writes blogs and articles giving free advice on what steps to take to make it in the microfinance business.

Not only is Jack Halfon an entrepreneur who is successful, he’s a committed family man and an enthusiastic white and black photographer as he is a proud husband to a wife, has three children and three grandchildren. He enjoys spending quality time with his family and watching it thrive. He is well-traveled around the world and has captured the essence of places and people using his camera. He published his collection of black and white photography known as Faces and Places in the year 2011. He gave the profits he got from this publication to charities in South Africa. He is indeed a man of several hats who continues to make considerable contributions to society.